Giles Colborne

Founder at Cx Partners

Delight and innovation


Delight and innovation are powerful words. Discover what hides behind it.

Delight and innovation are powerful words. If your design is delightful or innovative then it stands apart from everything else. People see it as different, special, unique. For the past ten years, I've been collecting stories of what delights people. I've found that what is delightful or innovative is rarely what designers or their clients expect. This talk will reset what you think of as 'delight' and give you some practical tips for creating delightful, innovative designs.

Simplicity / Efficiency


Why was it worth one company spending $350,000 to shave a second off an interaction? Should you do the same?

Designing for the web has made interaction designers lazy. Before the web, our customers were pinstriped businesses or high-pressure environments like aircraft cockpits, so we had to work to make interactions efficient.

The web changed the rules.

With the web, interfaces had to be easy for the millions of new users who were coming online. Meeting that challenge undoubtedly made interfaces better. But our designs no longer had to be efficient — people just had to think they were efficient.

That is no longer good enough. With the rise of mobile, we need to create interfaces that people can glance at, use with a flick of the wrist or check a dozen times an hour.

This workshop will help you rediscover some of the techniques for designing interfaces that are highly efficient, as well as sharing plenty of new examples of modern mobile design.

What will you learn?
  • When efficiency matters and who it helps
  • How to explain the importance of efficiency to your stakeholders
  • How to balance the need for efficiency and obviousness
  • Ways of measuring and validating efficiency
  • How to recognise which design directions are likely to be more efficient
  • Tips and techniques to make touch interfaces more efficient to use
  • Creating a roadmap for efficiency and measuring return on investment

There'll be plenty of exercises, discussion and a chance to try techniques our for yourself.

Giles Colborne

Giles Colborne

Cx Partners
Bristol, UK

Managing Director of cxpartners. Author of 'Simple and Usable'. Business Mentor. AKA 科尔伯恩 and 자일스 콜.

Giles’ book 'Simple and usable web mobile and interaction design' published by New Riders is a best-seller in the US, UK and China. He has been working in usability and user centred design since 1991 and is actively involved in the community - most recently as co-chair of IA Summit 2013.

He founded cxpartners with Richard Caddick in 2004, which has grown to become an international consultancy which works with companies all over the world to create web and mobile user experiences that make a measurable difference to their bottom line and their customers’ lives.

Giles is a former President of the UK Usability Professionals’ Association and has worked with British Standards Institute in developing guidance on web accessibility.


3 reasons to attend

Improve and develop your skills, attending human-sized workshops, blending together creativity and pragmatism. Get a chance to turn theory into practice and to ask questions about your own projects and endeavours.
Share moments and ideas with the UX community, as well as connecting and amplifying your network and its impact. Meet innovators and people sharing your interests from all across Switzerland and Europe, discuss your projects and get a whiff of the new trends.
Learn from the best and take a dip in the creative world. Benefit from emulation and collective learning, working with set purposes and increasing your scope on Design, Interaction and User Experience.
Presented by :ratio

A swiss web agency that specializes in the ergonomics and design of websites, mobile apps, intranets and machine interface.
Organized by UXRomandie

Local chapter of IxDA (Interaction Design Association), we organize monthly events to try restoring meaningful relationships between people and the products & services they use.

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