Workshop:
Design Ethnography and User-Centered Design : The missing link
Thursday
How to make your user research actionable.
One of the premises of User-Centered Design is that documenting people’s practices through field work (observation, interviews, etc.) is relevant to inspire and frame design or innovation.
However - more often than not - this premise corresponds to a form of wishful thinking, as opposed to an actual approach used by designers. This problem is quite prevalent when it comes to explaining how to transfer results from field research to design purposes. This phase is indeed very briefly dealt with, or presented very quickly without a thorough explanation of the different sets of solution possibilities. This workshop focuses on how to use results and collected data from field research in order to turn them as a design output.
The attendee will go through several activities to understand the different kind of insights that exist in field research and how they can be turned into design decisions for each steps of a project.
Nicolas Nova
Principal
Near Future Laboratory
Geneva, CH
Near Future Laboratory + HEAD–Geneve design research and ethnography in the field of digital technologies
Nicolas is a researcher, ethnographer and writer. He undertakes desk research and field studies to inform and evaluate the creation of innovative products and services. His work is about identifying weak signals as well as exploring people’s needs, motivations and contexts to map new design opportunities and chart potential futures. He is also Professor at the Geneva University of Arts and Design (HEAD–Geneva).
