Ryan Rumsey

User Experience Leader at Nestlé Institute of Health Science, Lausanne

Let's get selfish.


Assessment as a means to drive your UX career.

To delight users, the role of a designer or design manager is not only to understand user needs, but also to understand individual or team goals. Where do you want to be at the end of a project? Where does your team want to be? How will you know if you got there? These questions are at the heart of self-assessment.

If you’ve ever designed for clients, led user research, assigned design tasks to you team, etc. – and used what you discovered about your methods to refine future methods – you’ve engaged in assessment. Assessment is simply the process of collecting information about design tasks and performance to improve future design capabilities. As a model of performance, self-assessment is effective in that it can articulate the links between leading inputs (human and physical), processes, and outcomes, then provide focus on the importance of managing these components to achieve an individual or teams strategic priorities.

In this new workshop, we'll focus on practical strategies for utilizing existing design efforts to better inform your goals as a designer or design manager. Using the concept of self and team evaluation, you can leverage client work to improve your ability to drive your UX career. Feedback from this assessment can be used to help determine how much you’re improving (great for case studies and acquiring new clients!) as well as better understanding what you might want to improve as a designer or design manager.

What will you learn?

  • Understand the importance of integrating assessment and evaluation with future instruction.
  • Understand the importance of establishing clear and explained criteria for assessment and evaluation, to succeed on them without making such preparation the centerpiece of future design.
  • Utilize existing processes and techniques for clients and users, such as research, design, and reporting, for self-assessment and evaluation.
  • Develop ways to include designers in their own assessment via self reflection, self-assessment, and the development of rubrics.

Ryan Rumsey

Ryan Rumsey

User Experience Leader
Nestlé Institute of Health Science, Lausanne
Morges, Switzerland

Dad. Husband. Liverpool FC. Work: Directing Experience Design @ Nestlé Institute of Health Sciences Past: Apple, EA & Comcast.

Ryan lives and plays in Lausanne, Switzerland, where he is a User Experience Leader at Nestlé. Prior to working at Nestlé, he was Sr. Manager of User Experience at Electronic Arts and User Experience Lead at Apple, with his primary focus on building design teams and processes focused on enterprise level CRM, LMS, Portal and Performance Management tools. In his 14+ years leading interactive, creative and development solutions, Ryan Rumsey has designed and launched products in a wide variety of industries. From health to retail, gaming to customer service, media to gossip, he specializes in User Experience Design and Evangelization.


3 reasons to attend

Improve and develop your skills, attending human-sized workshops, blending together creativity and pragmatism. Get a chance to turn theory into practice and to ask questions about your own projects and endeavours.
Share moments and ideas with the UX community, as well as connecting and amplifying your network and its impact. Meet innovators and people sharing your interests from all across Switzerland and Europe, discuss your projects and get a whiff of the new trends.
Learn from the best and take a dip in the creative world. Benefit from emulation and collective learning, working with set purposes and increasing your scope on Design, Interaction and User Experience.
Presented by :ratio

A swiss web agency that specializes in the ergonomics and design of websites, mobile apps, intranets and machine interface.


Organized by UXRomandie

Local chapter of IxDA (Interaction Design Association), we organize monthly events to try restoring meaningful relationships between people and the products & services they use.


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