Simon Raess

Founder & Design Strategist at GINETTA WEB/MOBILE

Mind the gap


The story of three brilliant designers and what we can learn from them.

I’m intrigued by the enormous gap in quality we’re facing in UX design. The range of user experiences covers everything from extremely frustrating to utterly delightful.

Of course, it’s never a designer’s intention to create something bad. Nonetheless, even the worst interfaces were studiously created by somebody. And at the same time, there are designers out there who repeatedly create brilliant interfaces in a relaxed, even casual manner.

In my talk I’d like to discuss the nature of this gap and how to close it. To do this, I will first share the stories of some truly influential designers in our field. We will then explore the defining factors of their success and try to learn something from them.

Spoiler alert: It takes a lot more than just talent and hard work…

Simon Raess

Simon Raess

Founder & Design Strategist
Zurich, CH

Design Strategist at Ginetta Web/Mobile

Simon Raess is a designer and entrepreneur. He loves to create interactive products that are easy and fun to use. His passion for excellence and innovation in user experience inspired some of todays most useful web and mobile applications.

Simon is the founder and business partner of Ginetta Web/Mobile, a dedicated web studio in Zürich. He earned his stripes as a designer at Google in New York, Swisscom Innovations and Cmsbox. His work has been recognized by a number of national and international awards.


3 reasons to attend

Improve and develop your skills, attending human-sized workshops, blending together creativity and pragmatism. Get a chance to turn theory into practice and to ask questions about your own projects and endeavours.
Share moments and ideas with the UX community, as well as connecting and amplifying your network and its impact. Meet innovators and people sharing your interests from all across Switzerland and Europe, discuss your projects and get a whiff of the new trends.
Learn from the best and take a dip in the creative world. Benefit from emulation and collective learning, working with set purposes and increasing your scope on Design, Interaction and User Experience.
Presented by :ratio

A swiss web agency that specializes in the ergonomics and design of websites, mobile apps, intranets and machine interface.
Organized by UXRomandie

Local chapter of IxDA (Interaction Design Association), we organize monthly events to try restoring meaningful relationships between people and the products & services they use.

No need to stay up to date.
Follow us


Contact us

Sponsoring & press kits
Become our official sponsor

Download our sponsor kit